Life isn’t perfect. But your hair can be. Introducing X Kendall from Formawell Beauty: lightweight, high-performance styling tools that combine advanced Ionic-Gold Fusion technology with far-infrared heat. Faster drying and styling times. More reflective shine. Smooth, soft, frizz-free results.


Ionic-Gold Fusion Pro Hair Dryer + Round Brush

  • Ionic-Gold Fusion technology boosts shine, eliminates frizz and prevents heat damage
  • Far-infrared heat dries faster and protects hair from heat damage
  • Dual temperature settings, two drying speeds and cool shot button
  • Detachable smoothing nozzle for more control and fast finishing
  • 1875 watt salon-grade motor
  • 8 ft. professional-length cord
  • Ultra-lightweight design
  • Rapid drying and longer-lasting blowouts!

Gold Pro Hair Straightener + Paddle Brush

  • Ionic-Gold Fusion styling surfaces for unparalleled shine and softness
  • Negative ions lock in moisture and eliminate frizz
  • Choose your ideal temperature for your hair with 11 different settings from 130°C up to 230°C
  • Ultra-fast heat up with digital heat control and LED temperature display
  • Cushioned plates with rounded edges for quick easy styling
  • No snagging or creasing
  • 8 ft. professional-length swivel cord
  • Perfect for achieving sleek, super straight hair plus textured waves, polished curls and subtle bends!

Gold Pro Curling Tong

  • Ionic-Gold Fusion on barrel & rounded spring plate for sleek, shiny curls that hold all day
  • Choose your ideal temperature for your hair with 18 different settings from 130°C to 220°C
  • Negative ions lock in moisture, enhance shine and eliminate frizz
  • Stay cool tip for safer styling
  • Super-smooth Ionic-Gold Fusion styling surfaces
  • 8 ft. professional-length swivel cord
  • Ultra-lightweight design
  • Longer-lasting curls in less time!

Smooth Pass Paddle Brush

  • Copper-Tourmaline infused nylon bristles
  • Smooth, detangle or style effortlessly
  • Styles and shines
  • Static and frizz free styling

Large Round Wave Styler Brush

  • Ionic mineral blend coated barrel that absorbs & radiates heat
  • Locks in styles
  • Wave Shape nylon bristles for super grip
  • Static and frizz free styling



Take a sneak peek behind the scenes with Kendall Jenner and Formawell!



Formawell Beauty was started by innovative hair-care specialists in fashion-forward Southern California. Their brand-new collection of essential styling tools in collaboration with supermodel Kendall Jenner was created to replicate salon results at home at beautifully affordable prices. X Kendall tools aim to elevate everyday hair styling into an experience that’s faster, easier and more gentle on your hair. These transformative tools allow you to create irresistibly silky, smooth, vibrant-looking hair with no stress. Welcome to Formawell Beauty’s X Kendall Jenner Styling Tools. It’s time to shine.


The X Kendall collection of styling tools will transform your styling routine- and how your hair looks and feels. The secret is its advanced Ionic Gold Fusion technology combined with far-infrared heat energy. Together, this dual technology allows you to dry and style your hair quickly and without any damage or stress on your strands. No frizz, no fly-aways, just beautiful smooth hair with enhanced shine. The incredible efficiency of the tools saves you time in your morning routine and delivers premium, salon-like results. Each are ultra-lightweight and their chic rose gold touches will look stunning on your bathroom counter. X Kendall puts ultra-glossy, gorgeous hair and effortless styling in the palm of your hand.